Your content library is your organisation’s collection of images, videos, testimonials and stories that capture who you are, what you do and the difference you make. Done well, it saves your team time and helps you build connections, show impact, build trust and strengthen funding applications. Building it doesn’t need to be a big project. Just capture the right moments and build over time.

Here are our top 10 tips to get started.

1. Make it ongoing
Build your library over time. Share the job across the team. It shouldn’t rest on one person.

2. Find the best space
Look for good lighting and clear audio before you shoot. It doesn’t need to be perfect, but a bit of planning helps.

3. Capture the whole story
Not just the main activity. Get the prep, the set-up, the action, the behind-the-scenes, and what happens after.

4. Showcase your team
Headshots, team shots, group shots. Not everything needs to be formal. Let personality show.

5. Get creative
Volunteers in action, meetings, everyday moments in the community. Not every photo needs a smile. Variety tells a more authentic story.

6. Document your impact
Short interviews, photos, videos, products, places, people. Anything that shows the difference you make.

7. Keep your brand visible
Include your branding or colours where it makes sense. It builds recognition.

8. Make the most of events
Take photos with your team, partners, supporters and new connections. This provides great content for future use.

9. Get consent
Always get permission before using someone’s photo or story. Tag people and organisations where it fits.

10. Make your content work harder
Use it everywhere: website, social media, newsletters, presentations, reports, funding applications, pitch documents, Google Business Profile and more.

Bonus tips
We said 10, but couldn’t stop there.

Keep your key messages in mind. Choose content that reflects your mission.

Reflect your community. Make sure your content represents the people you support.

Keep it organised. One place, one simple filing system.

Make it easy to use. If using Canva Pro, add your best shots to your Brand Kit so everyone can find them.

Start small. A few good photos and stories from each project add up fast. The goal is to make capturing content part of the routine, not something you scramble for later.